TWL's Story
We founded The WOD Life (TWL) back in 2013, with the mission to create the best training products in the world and compliment them with the best brands in the world, to allow athletes, like you, to train your hardest.
From our roots in CrossFit, our community love to vary the way they train, to push their boundaries and discover exactly what they're capable of. From CrossFit, Hybrid Training to Running, Weightlifting and Hyrox.
Our pursuit of perfection in everything we create has not changed. We're excited to bring the evolution, to reflect our community and the way you train.
the wod life into twl
Join our evolution to support a community of athletes in 2025 and beyond. To build the best training brand & community in the world.
TWL CORE VALUES
Strength in Community
Because we’re part of it. We aim to bolster the community through putting on events, sharing advice and offering a wide range of products that we’d use ourselves.
Rise & Conquer
To be the best, you need the best. That’s why we only sell products we believe in or would use ourselves. We understand that you, our customer has concerns, wants and needs and we aim to recommend products that will solve, aid and benefit your training.
Push the Boundaries
There is no such word as can't in our book. We believe personal bests are made to be broken. Our obsession with pushing boundaries fuels our performance pursuit of greatness. Whether this be in our training, our product or the experience. We strive to innovate, evolve and grow.
Uphold the Highest Standards
We stand firm on the pillars of quality, honesty, transparency and ethical conduct. We forge trust with our community, valued partners and devoted team.
Forge a Greener Path
We shoulder the responsibility to preserve our planet’s future. By offering eco-friendly and responsibly sourced products, we minimse waste through our supply chain. Together we ignite the spark for a greener and more sustainable world.
Train without limits
Hybrid training
We know no training session is the same for the hybrid athlete and we have the gear you need to conquer anything that comes your way.
Lifting
Train without limits with our premium weightlifting gear and break PB's you never thought possible.
Running
With gear designed to keep up with every stride, every pace, and every challenge, we’ve got what you need to push further and run stronger.
Get in touch
Got a question? Want to collaborate? Looking for a job at one of the fastest growing companies in the training segment? Contact us at support@thewodlife.com. In the meantime, join us on one of the many online platforms.